What motivates the adoption of green restaurant products and services? A systematic review and future research agenda

Issues regarding green restaurants have received significant scholarly and practitioner attention in the last decade, particularly concerning why consumers adopt restaurants. Although several reviews exist on hospitality, a comprehensive review of literature consumers' restaurant adoption is currently lacking. The following systematic examines 50 research studies published consumer services to address this gap accordingly. Through detailed content analysis, profile thematic analysis are presented. further identifies four key foci: (a) behavior variables studied, (b) antecedents internal consumer, (c) due perception external factors, (d) moderators. Limitations gaps from each themes offered with potential future questions. novelty lies development “green framework” that cuts across multiple theoretical perspectives summarize services.